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CityNerd Video Tackles Traffic Model Junk Science

Gregory Quetin - July 12, 2025

Traffic models shape the world we live in, but their opacity, complexity, and false assumptions on human decision making have made them an unchecked impediment to regional goals for safety, housing affordability, and climate change. In a recent CityNerd video, Ray Delahanty brings his years of experience with these models to illuminate how they are used, how they work, and how assumptions or bad modeling can create a self-fulfilling prophecy more suitable for the list of road widening myths that keep us trapped in a car car world. Conventional traffic models tend to ignore official climate and livability goals that cities and regions set to increase the share of people riding transit, walking, and biking.

In an Urbanist op-ed, I’ve argued that we need a more holistic traffic model that accounts for changing travel patterns as a region either sprawls out, or becomes more compact, transit-rich, and walkable. But maybe we just need to follow Ray’s advice, ditch the models, and do what has worked for other cities to create vibrant, dense, and multimodal cities.

We Need a Holistic Traffic Model that Actually Works for Our Goals
It is time for America to get off the highway hamster wheel. Our dull-eyed pursuit of building more highways is a disaster for the climate and the urban environment for little return to even the motorists the highways are supposed to serve best. The empirical data shows that adding or widening highways induce more cars … Continue reading We Need a Holistic Traffic Model that Actually Works for Our Goals